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Process and service design

Process and service design includes understanding the service context, analyzing user needs, monitoring global and local social and technological trends, and individual or team creative design processes. In practice, design tools create new, unique services or improve the quality of existing services. The ultimate process and service design product is a smooth and high-quality user experience at every stage of the service.


With service design, we are confronted with communication, culture, creative industries, health, finance, insurance, tourism, education and others. The process of designing process and service design also helps service providers to understand and purposefully develop the services provided, to understand the various consumer scenarios, and to create added value for the product.


This design direction is interdisciplinary. Visualization, communication, analysis, entrepreneurial skills, initiative, knowledge of various business environments are important for the service designer. It combines the knowledge of social sciences and humanities, methods of art and design, principles of innovation.

The aim of the Process and Service Design study programme is to develop a highly qualified creative service design specialist:

  • knowledgeable of the principles of design, visual expression necessary for work, stages based on knowledge of the historical development of culture, art and design, topicalities and possible future development tendencies;
  • capable of analyzing and reflecting local and global social, cultural, design contexts and phenomena;
  • able to justify design experiments, develop a design strategy, design innovation and / or process and / or service;
  • capable of enabling design as a tool for formulating and solving various problems;
  • capable of organizing and managing the creative process while working in a national and international context, working in interdisciplinary teams, applying skills in the field of society, taking into account the needs of society and taking responsibility for the results of the professional activity;
  • capable of communicating and evaluating their professional performance, self-improvement.
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